Google has put together some really powerful research to come up with answers to some of the most burning questions in marketers’ minds about how mobile smartphones are effecting consumer behavior.

What you see here may shock many of you.  Smartphones are having an enormous influence on the buying habits of consumers.  In fact, they are changing the landscape forever.

If you have consumer facing products or services and you don’t have a mobile website and a solid social media strategy in place, you are simply falling behind.  The world is a-changin friends, and that change is accelerating faster and faster. As information age takes a deeper hold on our society, it becomes more and more about what we’ve been chanting all along:  Innovation.  Collaboration.  Trust.

Love to hear your thoughts…