Why Are Your Friends your “Friends”?
Let’s try an experiment! OK, its not really an experiment because I know the outcome… But play along here folks: Let’s put the digital world and social media aside and think about your friends. The real in-the-flesh human beings who you have given the metaphorical badge of “Friend”. Take a moment and think of a ...
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A Historic Day in Mobile History
You just have to love Comscore and all the other great research groups out there. Its an exciting time to be studying consumer behavior, thats for sure. Things are changing so rapidly and today is a perfect example of that. In just a few short years the use of mobile apps has surpassed that of ...
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The potential of Mobile apps for Direct Selling
Recently our CEO, Michel Bayan wrote an article for the cover story of Direct Selling News’ May 2011 Issue. We thought you’d like to see it here. It’s all about the massive shifts that Or here for a pdf download and let us know what you think.
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Amazing facts about consumer behavior on Mobile that you should know.
Google has put together some really powerful research to come up with answers to some of the most burning questions in marketers’ minds about how mobile smartphones are effecting consumer behavior. What you see here may shock many of you. Smartphones are having an enormous influence on the buying habits of consumers. In fact, they ...
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Why the term “Social” Entrepreneur Might be Dangerous
Maybe I just don’t get it but I’m trying to wrap my head around all the buzz about social entrepreneurs. I think I understand the idea that a social entrepreneur is one who is starting businesses that are designed to do good for people. To help people somehow. Make their lives better in some way. ...
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Are You Riding the Mobile Wave?
Its no surprise to anyone at this point that mobile technology and specifically, mobile apps are growing at an explosive pace. The fastest growing market segment in economic history is seeing no signs of slowing down. Billions of dollars in marketing have and are being invested in moving more and more people around the world ...
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Social Media Revolution: Literally
So I’m watching CNN to see whats up in Egypt and I see Wolf Blitzer ask protestor Wael Ghonim “First Tunisia, now Egypt, what’s next?”. His reply: “Ask Facebook.” Wolf Blitzer had to ask him to repeat that. This guy is just so eloquent and thoughtful and no matter how many leading and incendiary questions ...
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The Psychology of an Excellent Viral Ad
Maybe its just me but I love Volksvagen lately. They are really stepping up with their cars, which I already love and drive (any GTI lovers out there?), but this new ad is incredible! Our formula at Mingling Media is “Entertainment + Education + Psychology = TRU$T” (read more about it on the website) and ...
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A look at the future of techology at USC’s Institute for Creative Technologies
A few weeks ago we had the opportunity to take a VIP tour of USC’s Institute for Creative Technologies. We saw a lot of interesting work in 3D graphics, Artificial Intelligence and virtual worlds, but the research that struck us most (being the psychology nerds that we are) was the the work on Human Multi-Modal ...
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Thinking About a New Website? Read This First.
Last week after a true team effort and about 150-200 hours of work, we launched our new website. It’s always an exciting process to go through for us (this being our 3rd site now), but it’s also a lot of work and there are a few key factors to keep in mind in order to ...
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