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WELCOME TO MINLING MEDIA RIBBON

Welcome to Mingling Media.

Creating lasting relationships through our core values:innovation, collaboration, and trust. Mingling Media is the inter-mingling of technology with psychology for the purpose of cultivating lasting relationships. What type of relationships? All kinds: your customers, your co-workers, your fans, and of course, your friends and family. Our marketing approach is simple: find the simplest way to meet your audience's needs. Mingling Media is here to help you develop the strategy, the technology, and the result you seek. Welcome to Mingling Media. Have a browse through our Media Portfolio & Services.

Mingling Media Portfolio & Services

Mobile Portfolio

Inside: Mobile Apps and Mobile Websites

Web Portfolio

Inside: Design /UI, Programming, and Interactive Sites

Production Portfolio

Inside: Film and Video

Marketing Portfolio

Inside: Social Media Management, Viral Videos, and Search Engine Optimization

The Slight Edge Community

Home » Services » Marketing » The Slight Edge Community

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Jeff Olson is a legend in the Direct Selling industry. His name is synonymous with success and personal development. A few years ago, Jeff wrote a book, “The Slight Edge.” He wrote the book to influence people to realize the implications that their daily actions have in their lives when compounded over time.  Sounds simple enough but it’s one thing to know something and another to apply it in one’s life.  Jeff wanted to give his fans the tools to do just that.

Jeff came to us in 2010 for consulting. His objective was to release his second edition of “The Slight Edge” and capitalize on the growth of social media. We constructed a 3-part campaign for his brand that included:

  • Droving fans to the brand’s Facebook page and converted them into “Likes” (now more than 4,500 fans)
  • Managed the brand’s Facebook and Twitter accounts, contests and promotions
  • Engaged with his fans to influence them to read his book
  • Created a website community called “The Slight Edge Network” for fans to engage in forums, blogs, chats and on video, sharing their Slight Edge experiences, and tips in the areas of Health, Relationships, Personal Development, Life, and Business.

We started with helping the brand’s image with an influx of interested fans. We then turned to engage them on Facebook and Twitter while at the same time we were completing The Slight Edge Network. Before the network launched we were getting tons of engagement.  15-20 likes on every post and lots of comments.  Once we completed the site, we promoted the new network on the Facebook and Twitter pages and drove a lot of traffic to the new community and in a short period of time, the Slight Edge Network attracted nearly a thousand members in it’s first month alone, with tons of new content being posted daily and conversations that continue to this day.