Race to the Sky: – Branded Entertainment Music Video
Race to the Sky was commissioned by Filmaka.com, Team Detroit and Lincoln.
The Challenge was to create a music video using a specific song and incorporate the Lincoln MKS and it’s “Starship” brand image in to the story seamlessly. On top of that, we needed to make it look like prime time on a new media budget.
The Result: Our independent film background came in handy and everyone was elated. We won Lincoln’s Rising Stars competition the video was distributed online and a 30 second version aired on the 2010 Grammy Awards.
The full length version is viewable here.
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